I love the new Saturn Vue commercial with all the gold and sparkles. Then the Vue stops fast so it doesn’t hit the Paris Hilton look alike. “Spending money like it’s going out of style is going out of style.”
I was surfing trying to find the exact words to the commercial, when I ran across another blog saying that we don’t like to be told that we live excessively and how the commercial shouldn’t tell us to spend less extravegently.
What about you, do you think we live in a culture that promotes excessiveness? Do you see the trend moving towards less excess? Or is it all talk and the wallet is still opening?
I definitely do not think there is a trend moving to less excess. My goodness, this morning I opened the magazine (September’s issue) Real Simple (life made easier), – who are they kidding?- and in the first 20 pages there were TWO pages that were not advertisements for expensive excesses. And that only got me to the table of contents. The advertising media has finely tuned their craft of creating NEEDS in us for their clients’ products. Until you are exposed to their beautifully-colored, heart-string pulling ads and commercials you never realized you needed their cars, clothes, make-up, jewelery, electronics, etc. I for one am not fooled and am not biting their hook.
One of the biggest ads that I’ve seen indicating is all the music they have played on the Target ads lately. Saying wanna have more, gotta have more.. get it at target.. Or something to that effect.
Target has genius’ doing their ads. They really do entice you to have more, etc. And the tunes are so catchy.
Good for you Robin! I do think people talk more about simplifying and having less excess than they are really willing to do.